Expanding
its global footprint, Expo Centre Sharjah has become the member of US-based
prestigious global organisation for exhibition organisers -- the Society of
Independent Show Organisers (SISO).
Expo
Centre Sharjah is also a member of Paris-based Global Association of the
Exhibition Industry (UFI), and Dallas-based International Association of
Exhibitions and Events (IAEE).
Besides
being a member of UFI and IAEE, Expo Centre Sharjah is at the helm of their
activities in the region, with its CEO, Saif Mohammed Al Midfa, being the
Vice-Chairman of the Board and Chairman of the Middle East/African Chapter of
UFI, and the Chairman of Arabian Gulf Chapter of IAEE.
"After
UFI and IAEE, we are now a member of the Society of Independent Show
Organizers. The membership in these premier associations brings instant
recognition and immediate access to hundreds of trade bodies from across the
world. Thanks to the SISO membership, the region’s potential as well as our
shows will now be promoted to a wider target audience," said Midfa.
SISO
aims to meet the needs of show organizers through networking and exchange of
ideas and experiences. It has over 175 members who organise more than 3,500
events, creating an overall US$122 billion impact on the global economy.
SISO’s
members include large corporations and small enterprises from North America,
Europe, Asia, Africa, India, Singapore, Australia and New Zealand.
"Right
from sharing of knowledge, techniques and latest ideas to improve the
management and profitability of our events to successfully integrating digital
media into our event business, the SISO membership has plenty of advantages.
Members also get to learn from experts and meet new contacts," added
Midfa.
SISO
works closely with other allied associations, including UFI and IAEE, in order
to explore opportunities for joint cooperation across a broad spectrum of
common industry activities such as safety and security, advocacy, education,
international travel, industry affairs and best practices.
"The
CEO Summit and Leadership Conference organised annually by SISO are considered
as the premier events for the exhibitions industry," Midfa added.
The
CEO Summit is attended by company owners, CEOs and presidents who network with
peers and are involved in creating strategies that will map out the short and
long-term future of the industry.
The
Leadership Conference brings in first-line executives to discuss strategic
issues with exceptional networking opportunities at multiple levels, while the
topics delve into specific case histories and examples. –End-
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by: www.almjhar.com
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