LONDON
-- Emirates has launched a data science lab in a five year partnership with
Oxford University.
Employing
a team of world-class scientists, engineers, social scientists and domain
experts from Emirates and Oxford University, the Oxford-Emirates Data Science
Lab will examine new ways of forecasting demand and optimizing seat inventory
across the airline’s global network driving immediate, tangible benefits to the
Emirates Group. Longer term, the lab’s focus will be to redefine the customer
experience through improved personalization with individual customers.
Located
at the Oxford Centre for Information (OCI) at the University, the
Oxford-Emirates Data Science Lab will draw on data science, machine learning,
mathematics and big data to help place data at the heart of the organization
and streamline business processes. Part of the recently-launched Emirates Group
Enterprise-Wide Transformation strategy, the Lab will support the whole Group,
including Emirates airline, Emirates SkyCargo and dnata, the air services
provider.
Speaking
from the lab’s official launch at Oxford University, Sir Tim Clark, President
of Emirates, said, "In the age of the digital economy, we have witnessed
first-hand how technology-based innovation can transform brands and disrupt
entire industries by placing the customer at the heart of the business."
"The
Oxford-Emirates Data Science Lab will provide us with a best-in-class dedicated
team who can test and develop new business solutions using big data and
real-time analytics, helping to the transform the Group into a
customer-centric, travel experience company.
"At
Emirates we have always placed innovation at the heart of our business and are
famous for doing so – from on-board Wi-Fi and award-winning in-flight
entertainment systems, to operating the world’s biggest fleet of the
technologically-advanced A380s. The concepts and insights revealed by the
Oxford-Emirates Data Science Lab will help further cement our position as the
industry leader in customer experience, and help us to make every passenger
journey a more personalized experience from the very first touch point.
Professor
Peter Grindrod at Oxford University said, "In recent years, airlines have
gained access to much more data than they had in the past from the price of
tickets they sell online to the music preferences of frequent flyers. Now, they
need to fuse it together and analyze it in the right way. At Oxford we have
experts in all kinds of relevant areas from optimization and machine learning,
to behavioral analytics and ethics that will be able to help Emirates provide
their passengers with a more personal service than ever before. It’s an
exciting time for data science, with rapid advances in the techniques we use
being applied to real problems that will have an impact on people’s
lives."
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