The
Emirates Red Crescent, in collaboration with the OMO and Comfort, Unilever's
leading fabric cleaning and fabric conditioning brands, has set the Guinness
World Records title again for the largest collection of clothes for donation to
the poor.
Last
year the record was set at 146,411 items and this time over 153,240 clothes
were collected, washed with OMO and Comfort and donated to the less fortunate
with the help of Emirates Red Crescent. The record was made official by
Guinness world records adjudicator Samer Khallouf.
The
donations were collected through in-mall stands where people could drop off
their clothes as well as through a direct line where consumers could call to
have a representative pick up the apparel from their homes.
Mohammad
Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red
Crescent, said the response received from the people of the UAE this year was
so inspiring. "This campaign truly embodies the spirit of giving in
Ramadan and is another proof of the great values rooted in the people living in
this country."
Those
donations will help several people in need and will continue with the help of
partners to support the nations that require attention and focus on reaching to
as many people as possible, he added. "We look forward to another
successful partnership with Unilever next year and to promote the different
aspects of humanitarian work that we do."
Ageel
Angawi, Vice President Marketing, Foods, Refreshments, Homecare, Unilever North
Africa and Middle East, said this is the sixth year to run the campaign 'Share
a touch of love' in the UAE and every year there is a remarkable increase in
the number of people giving back.
"It
has become a household charitable act that consumers await and love to take
part in. We would like to thank the people of the UAE who have supported the
campaign passionately and helped us break the title two years in a row." –End-
Image
by: http://www.khaleejtimes.com/
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