Monday, May 2, 2016

Breaking the glass ceiling

SHARJAH -- In a move to support and empower women, Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), has issued an administrative resolution promoting three women leaders working at the authority.

The promotions are in line with the UAE's national strategy for the empowerment of Emirati women and with Shurooq's strategic vision to boost its human resources and enable outstanding female employees to assume positions of higher leadership.

The directive sees Marwa Obaid Al Shamsi promoted to Al Noor Island Manager, Hessah Sultan promoted to Director of the Department of Public Relations and Corporate Marketing at Shurooq and Reem Al Badran promoted to Director of Shurooq's Protocol and Hospitality.

"Emirati women enjoy the full support and attention of our wise leadership, which spares no effort in providing them with all forms of empowerment. Women are now routinely being given opportunities to reach senior positions and to realize their talents in a variety of top roles, with females now working as ministers, governmental members and high-profile directors," said Sheikha Bodour.

"This stems from the leadership's belief in the importance of the women's role in the development of society and the nation, which comes from ensuring that their career advancement is on an equal footing with their male counterparts. These efforts have awarded the UAE to be ranked first in the world for treating women with respect, according to the global Social Progress Index."

She added, "Since its inception in 2009, Shurooq has given women special importance and created a series of teams with outstanding female staff in keeping with the UAE's approach to empowering women. Our female personnel have accomplished numerous achievements in different sectors and have been a dedicated source for Shurooq's success. Through these new appointments we aim to give our women's team members greater opportunities and to inspire them to lead the company to even greater heights."

Commemorating the trio’s remarkable achievements, Marwan bin Jassim Al Sarkal, CEO of the Sharjah Investment and Development Authority (Shurooq), said, "It pleases me to see how far we’ve grown not just from a business perspective, but from a perspective of empowerment and creating the most inspiring and aspiring female cadres in our workforce.."

He added that their achievements today reflect the depth of their dedication and leadership in taking on responsibilities and challenges which made Shurooq the leading development authority that it is today. Under the leadership of Sheikha Bodour "our objective for all our staff, male or female, is to create a sustainable work environment and solid platform that stems from equality, cooperation, support, leadership and innovation allowing them to create their own success stories through Shurooq."

Prior to her new appointment, Marwa Al Shamsi served as the Deputy Manager of Al Montazah Amusement and Water Park, a tourist destination run by Shurooq. She explained, "The best part from this experience was the level of support, training and attention Shurooq provided me with as part of its overall model to keep their staff involved in all its progresses and development. Shurooq played a big role in building my confidence and character during my 8-year career experience with them, an advantage which I am highly grateful for. I would like to also thank Sheikha Bodour Bint Sultan Al Qasimi for this honorable opportunity and for her symbolic role in creating a successful and empowering environment for women in the workforce."

Marwa concluded, "Shurooq’s diversification in its tourism projects hold a library of knowledge, insights and experience, which I’m certain to learn a lot from. I’m looking forward to my new role as Al Noor Island Manager, which will definitely focus on managing and sustaining the project’s image as one of Sharjah’s leading tourism destination for authentic culture, heritage and natural experience."

Image by:

No comments:

Post a Comment