ABU DHABI--Arabic TV channel Quest Arabiya began
broadcasting on Monday exciting factual entertainment shows to 45 million homes
in 22 countries across the Middle East and North Africa (MENA).
The channel, a partnership between Image
Nation Abu Dhabi and Discovery Communications, fills a gap in the Arabic TV
market by providing factual entertainment content of a quality and breadth that
has never been seen before in the region.
Mohamed Al-Mubarak, Chairman of Image
Nation Abu Dhabi, said, "There is a great need for more Arabic content
across TV and digital, and by launching a factual entertainment channel we are
filling a gap in the market.
"Quest Arabiya showcases
fascinating stories from all over our region highlighting positive achievements
that have never been seen before on TV. Image Nation has a proven track record
in creating first-class filmed media content and our knowledge and expertise in
regional production along with Discovery’s international expertise will ensure
the highest standards of programming."
At the launch event, Khalid Khouri,
Deputy General Manager of Quest Arabiya, and Shereen El Meligi, Programming
Director, outlined the channel’s core content. Quest Arabiya focuses on six key
genres: Extreme Outdoor, Turbo, Engineering, Nature & Wildlife, Science
& Space and People & Places.
Other content areas include themed
weekends, such as Big Cats and Shark Weekend. The first Saturday of each month
will feature ‘Saturday Night Specials’, during which documentaries of regional
interest will be screened.
Carl von Doussa, General Manager of
Quest Arabiya, said: "By accessing and regionalyzing Discovery’s extensive
catalogue of internationally-acclaimed shows, as well as commissioning
incredible regional programs that give a real insight into in the region and
its people, we are creating a unique mix of content."
Some of Discovery’s hit international
shows including Deadliest Catch, Gold Rush and Bear Grylls’ Man Vs Wild have
been fully adapted for the MENA audience, through dubbing and using full Arabic
In future, shows will be commissioned
based on feedback through Quest Arabiya’s social media channels meaning
communities get to shape what they ultimately see on the screen.
Quest Arabiya is commissioning new
shows which will be developed, shot and produced in MENA and fronted by
Quest Arabiya’s digital offering is
key. The website includes a catch-up service that means all programs will be
available online for seven days after airing on TV.