SHARJAH -- Bee’ah, an integrated environmental and waste management
company, has signed an agreement with Dubai Airports to install Reverse Vending
Machines (RVM) at Dubai International airports.
The machines scan and identify bottles and aluminum
cans, then compact them for recycling after rewarding their feeders. Rewards
are added as credit to Bee’ah’s Loyalty Card, which entitles the holder to a
wide-range of promotions and exclusive offers from participating retailers. The
first wave of machines was deployed in 2012, and they’ve gobbled up thousands plastic
and aluminum recyclables so far.
The agreement with Dubai Airports commenced with a
pilot phase, in which one of Bee’ah’s RVMs was placed in Terminal 3. This was
launched on the occasion of Dubai Airport’s Clean-up Day, an annual event
attended by the authority’s management and employees. As part of the launch and
in the presence of Buti Qurwash, Vice President Corporate Safety and Security
at Dubai Airports, Fahad Shehail, Chief Operating Officer at Bee’ah, gave a
demonstration of recycling using the RVM.
"Our recycling efforts continue to gain
momentum and we are pleased to introduce this innovative initiative to
encourage our customers and our employees to recycle," said Qurwash.
Commenting on the initiative, Shehail said,
"In line with Bee’ah’s pursuit for partnerships in sustainability, this
collaboration with Dubai Airports will cultivate efforts to encourage recycling
among the visitors and employees of one of the busiest airports in the
As part of the partnership, which was agreed for a
minimum duration of two years, the upper management of Dubai Airports has
become members of Bee’ah’s Loyalty Programme, and has been offered Green
Loyalty Cards, the highest tier of the Loyalty cards offered by Bee’ah.