This TV channel now reaches 22 countries

ABU DHABI--Arabic TV channel Quest Arabiya began broadcasting on Monday exciting factual entertainment shows to 45 million homes in 22 countries across the Middle East and North Africa (MENA).

The channel, a partnership between Image Nation Abu Dhabi and Discovery Communications, fills a gap in the Arabic TV market by providing factual entertainment content of a quality and breadth that has never been seen before in the region.

Mohamed Al-Mubarak, Chairman of Image Nation Abu Dhabi, said, "There is a great need for more Arabic content across TV and digital, and by launching a factual entertainment channel we are filling a gap in the market.

"Quest Arabiya showcases fascinating stories from all over our region highlighting positive achievements that have never been seen before on TV. Image Nation has a proven track record in creating first-class filmed media content and our knowledge and expertise in regional production along with Discovery’s international expertise will ensure the highest standards of programming."

At the launch event, Khalid Khouri, Deputy General Manager of Quest Arabiya, and Shereen El Meligi, Programming Director, outlined the channel’s core content. Quest Arabiya focuses on six key genres: Extreme Outdoor, Turbo, Engineering, Nature & Wildlife, Science & Space and People & Places.

Other content areas include themed weekends, such as Big Cats and Shark Weekend. The first Saturday of each month will feature ‘Saturday Night Specials’, during which documentaries of regional interest will be screened.

Carl von Doussa, General Manager of Quest Arabiya, said: "By accessing and regionalyzing Discovery’s extensive catalogue of internationally-acclaimed shows, as well as commissioning incredible regional programs that give a real insight into in the region and its people, we are creating a unique mix of content."

Some of Discovery’s hit international shows including Deadliest Catch, Gold Rush and Bear Grylls’ Man Vs Wild have been fully adapted for the MENA audience, through dubbing and using full Arabic graphics.

In future, shows will be commissioned based on feedback through Quest Arabiya’s social media channels meaning communities get to shape what they ultimately see on the screen.

Quest Arabiya is commissioning new shows which will be developed, shot and produced in MENA and fronted by regional presenters.

Quest Arabiya’s digital offering is key. The website includes a catch-up service that means all programs will be available online for seven days after airing on TV.

Image by: www.arabnews.com