The Department of
Economic Development (DED) in Dubai in collaboration with the Dubai Green
Economy Partnership (Dubai GEP) and Dubai Investment Development Agency (Dubai
FDI), an agency of DED, launched ‘Green Deal’, the region’s first crowd
sourcing platform entirely focused on verifiable green initiatives.
The announcement was
made by Sami Al Qamzi, Director General of DED; Ahmed Buti Al Muhairbi,
Chairman of DGEP, and Secretary General of the Dubai Supreme Council of Energy;
Fahad Al Gergawi, Secretary General of Dubai GEP and CEO of Dubai FDI; and
Jamal bin Ghalaita, Chief Executive Officer, Emirates Islamic in the context of
the World Green Economy Summit 2015.
Green Deal is part of
DED’s strategy for stronger participation in community initiatives through
providing innovative services and products. Observing a green philosophy, the
campaign carefully screens products in terms of its economic viability, its
impact on the environment and its strategic fit to the Dubai Demand Side
Management 2030 through a purposely convened high level committee of experts.
"The Green Deal
initiative is aimed to support the community at large as well as business
owners, academics, individuals and families through improved awareness on
reducing energy costs and promoting sustainable services and smart applications
in line with the directives of the leadership in Dubai. It is an innovative
model that enables people in the UAE to have a smooth transition towards green
products and allows end users to review eco-friendly products or services, and
purchase them from a single source," said Al Qamzi.
Al Qamzi also linked
DED’s participation in the initiative to its role consumer protection, whereby
it can enhance the transition to green products and services.
The Dubai Green Economy
Partnership is an initiative of H.H. Sheikh Hamdan bin Mohammed Bin Rashid Al
Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council,
bringing together top tier stakeholders to consolidate clean energy programmes
and initiatives. Dubai FDI will be the leading facilitator responsible for
designing and implementing the programme. The initiative is supported by
Emirates Islamic.
"Green Deal is a
collective platform which will allow users to view and buy pre-verified energy
and water consumption products and services. Crowd-sourcing will allow for
economies of scale to extend economic benefits to end users, while ensuring
that proper due-diligence and a fast track approach facilitate early adopters
of new initiatives within Dubai’ strategic vision," commented Ahmad Buti
Al Muhairbi.
Fahad Al Gergawi said
Green Deal will facilitate market adoption of green technologies and products
amongst UAE residents by removing as much complexity as possible from the
procurement exercise and by leveraging the collective bargaining power of
larger communities. "As a one stop shop, Green Deal will result in a
hassle free alternative that will encourage a faster adoption of green products
in the region and invite numerous new providers to the marketplace. Crowd
sourcing has been successful nationally and internationally, hence a green
focused platform is expected to further enhance the success potential."
Jamal bin Ghalaita said,
"Emirates Islamic is proud to be part of the Green Deal initiative,
highlighting our commitment to support innovations that bring about
improvements in the quality of life in the UAE. Building a platform for green
sourcing will not only offer residents easy access to environmentally responsible
products, but also help in boosting the UAE’s green economy. This partnership
demonstrates how collective collaboration can bring about social and economic
change in our communities." –End-
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